, and accessories are now available to shop online and at 25 Nordstrom locations—with additional debuts planned on a monthly basis.
Thanks to the brand's first retail partnership, more consumers than ever can get their hands on the line—and Kardashian West hopes to make consumers more confident in the process, no matter what they're wearing or how many eyes are on them. "The reality is, not everyone is comfortable. I was wearing this other skirt earlier and I wasn’t comfortable leaving knowing that flashes were going to hit me from all angles.
on, which I did—it makes me feel better. It makes me feel confident and secure, like I can just get on with my day," said Kardashian West. Kardashian West stands alongside models at the Skims launch event at the Nordstrom flagship store in NYC.Though Skims stemmed from Kardashian West's personal experience cutting, dyeing, and sewing her shapewear because of a lack of options on the market, the brand vision has expanded far beyond that. It's truly for everyone—including the rest of the Kardashian-Jenner clan. "I wanted everyone to feel the same way about it—so shade and size range was really important to me.
Time will tell what Skims' next brand expansion will be—but considering Kardashian West's wide-ranging, unconventional career path, we could very well be in for a curveball—and she likes it that way. "There’s no lane anyone should feel like they have to stay in. When I started to get involved in criminal justice, people told me to stay in my lane, and I just got even more motivated.
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