has further solidified its commitment to diversity with a new campaign called Generation Good. “Generation Good reflects this ideal that we can all be our true selves and move things forward by being a force for good. It takes a collective to change the world and that’s exactly what Generation Good is up to,” says Mary Alderete, global head ofmarketing, in a press release. The faces of the campaign include creators and activists like Aurora James, Kimberly Drew and Dr. Woo.
The use of cottonized hemp furthers their joint mission for sustainability by using a material that requires less water and pesticides in producing the textile. “The collection is all about timeless pieces that you want to wear over and over again. It’s classic denim with a few playful details that just get even better with time. We hope people will wear them forever,” said Ditte Reffstrup, creative director ofPhotography by Connie Zhou courtesy of Nordstromthis week.
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