has found that YouTube videos often create an environment of what she calls"vicarious wish fulfillment," where kids can watch other kids live out their wishes.
"Content creators are kind of packing their videos with these highly desirable, highly pleasurable items – you know, huge pieces of candy and cake and M&Ms all over the place – because they know that that gets more engagement from child viewers," Radesky says. A YouTube spokesperson told NPR that the company has put measures in place that make it harder for creators of kid content to profit from videos that focus on food brands. Those measures also includeRadesky says those measures are a step in the right direction, but her research has not found dramatic signs of improvement.
She says unlike the traditional TV and film industry, which has ratings boards that determine what content is appropriate for different age groups, the Internet has no real equivalent. And that's why"it's a little bit riskier [for parents] to choose a free platform that has endless amounts of content, but with no guarantee that any human has ever reviewed that content to make sure that it's OK for your 3-year-old."Copyright 2023 NPR. To see more, visit https://www.npr.org.YouTube actually banned all food advertising on channels with content made for kids back in 2020.
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