Changing consumer entertainment consumption patterns, accelerated by the pandemic, may create new opportunities and challenges for audience engagement, according to Deloitte’s latest Digital Media Trends Survey. Sharing survey findings at Variety’s Entertainment Marketing Breakfast, presented by Deloitte, Kevin Westcott, the company’s Vice Chairman and U.S. Technology, Media and Telecom Leader, explained, “What we found in most cases with some form of crisis is that trends are accelerated.
Variety’s Entertainment Marketing Breakfast, presented by Deloitte, also featured award presentations to the marketing teams behind “Sound of Metal” and “Lovecraft Country,” which were recognized with Variety’s Social Impact Marketing Awards for film and TV, respectively.
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