and"The Sneaker Dance" come in. Accompanied by an Industry Plant-directed music video that's just as playful, colorful and bright as Frost's designs, the visual matches the energy of KKB's buoyant jingle, all while bringing the Benchmates' Miss Crocodile, Mr. Squirrel and LaKeith to life.sat down with Frost and KKB's Sarah Midori Perry and Gus Lobban to talk about the collection, the Benchmates and the importance of children's media, even for adults.
I asked them in 2019, when my daughter was going to be born, if they could make a children's song, which a lot of people would kind of expect from them. But I also just love kid's music in general. I'm a big fan ofand things like that. Not to say that their music is children's music, but I just thought it would be sweet for my daughter.She's a huge fan of the song. It's grown on her so much, like she knows all the words now.
[KKB's Jamie Bulled] also did some writing on the song. In fact, one of Jamie's trademark contributions was the countermelody in the second horse. I mean, we changed the notes together, but the idea, he wrote it, basically.We ended up cutting it in just a few sessions at Gus's place in Bromley, and it was like one of the first ones we did face-to-face after the lockdown. During lockdown, I would record it in my place and send it to Gus, but doing this in real life was nice.
Sarah, what sort of elements did you want to bring to the song in terms of the lyrics and vocal performance?When we were doing the vocal takes I was trying to be this person introducing the characters, like the Benchmates. It was really fun during the recording because it felt like I was narrating this awesome world... And what also really helped when we were recording the track was actually having the sneakers in front of us.We also wanted to make sure all the right references were in it.
When you think of the world of athletic wear and sneakerhead culture, you tend to think of people who take themselves very seriously. Meanwhile, everything about this project is so playful, colorful and bouncy, which is quite the 180. Were there any concerns about how it would be received, whether it be feedback from Adidas or flat-out criticism from consumers?I think that the world of media for children is a really interesting one.
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