While star producers are often protective of their processes and techniques, Kenny is notably transparent. He often shares stems from his work and he’ll frequently walk his viewers through his production tips on live streams on Instagram and Twitch. It’s a very conscious decision to showcase so much of his production style, one that comes from his own personal obligation to share the wealth that’s come with his platform.
Kenny Beats’s appointment as artist in residence is the latest expansion of Splice Skills, the platform’s video tutorial section that covers many of the nuances of song production, from layering vocals to mastering tracks. Splice CEO Steve Martocci hopes that Kenny will help the platform offer content that highlights an artist’s individual uniqueness and ingenuity instead of merely putting out standard, one-size-fits-all lessons.
While the producer will continue to showcase his own technical skills through his curriculum, Kenny also plans to use his Splice videos to impart other kinds of wisdom to up-and-coming artists. “Making music is the most accessible it’s ever been in history. So many people want to make music now,” Kenny says. “There may not be 10 bassists, drummers, or guitarists at a school — but I promise you there are 10 kids who can open Traktor or know how Ableton works.
SELLING OUT TO THE ENEMY I SEE
kennybeats 🐐
Most of them are studio storybook gangsters anyway.
kennybeats XeuleBot
kennybeats crazy it’s 2021, and rolling stone is interviewing a policeman
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