Kenneth Cole on the Future of Menswear

Cole, who has built a $1 billion footwear, apparel and accessories brand over the past 35-plus years, said when Lanier Apparel, his former tailored clothing licensee, revealed that it was closing, he started looking for a replacement. And Peerless, which manufactures for myriad brands including Lauren Ralph Lauren, Calvin Klein, DKNY, Michael Kors, Tommy Hilfiger and others, was an obvious choice.

The fall 2022 collection focuses on core essentials for hybrid dressing such as technical blazers and bombers, five-pocket performance chinos and cargos, and performance wovens, T-shirts and polos with four-way flex, antimicrobial protection, water resistance, breathability and moisture-wicking properties.

Since the fall collection was shown to retailers earlier this year, the reaction has been “very good,” Cole said, especially to the Barracuda jacket, cargo pants, reversible blazer, field jacket, mesh quarter-zip, mesh zip polo, five-pocket pants and suit separates.Dan Orwig, president of Peerless, said that although his company is still “a clothing house, and we’ll never lose sight of that,” he embraced the opportunity to produce the sportswear as well.

In addition to prompting a focus on more-casual categories, the pandemic has resulted in distribution changes, with more focus online. And while the collection will continue to be sold at better department and specialty stores, Cole said he’s planning “some interesting things with some interesting parties” online as well as an “urban concept experience” for New York City and possibly others later this year. The New York shop is expected to open in the fall.

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