Kate Young Is Making Some of the Most Entertaining Fashion Content on YouTube

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Seriously, you need to watch 'Hello, Fashion.'

"Derek Blasberg and I have been friends for twenty years at this point — we were assistants attogether — and when he went to YouTube he was like, 'You need to start a YouTube channel.' And I was like, 'I don't have time for that — I don't have time to brush my hair. I can't get my head around it.'" she remembers. "Then, the makeup artist] started one and was like, 'You need to start a YouTube channel. It's the future.' And I had more time.

Then, while talking with The Slowdown's Zuckerman about YouTube — broadly, not really in the context of them partnering — something clicked. "A lot of the YouTube content that I really like is shot with an iPhone, but I didn't feel like I could do that comfortably and didn't know how to do that in a way that felt as elevated as the stuff I was showing," she tells Fashionista. "My whole job is that I like things that are beautiful.

It also alludes to one of the most distinctive and fun parts of the show, which is when Young FaceTimes the people directly connected to the Look of the Day, so to speak. The bit was born out of necessity, given the precautions needed to film safely during a pandemic. But it not only adds to the charm of the series, it emphasizes the deeply personal connections, experiences and memories we have with fashion.

The FaceTime portion of the episodes have also made for some of the most unexpectedly funny moments in the series so far, like when Dakota Johnson hopped on to talk about moodboards in waist-up Kate Young cosplay: a crewneck top, plaid blazer and necklace. For the record, that moment was all Johnson.

Awards season, as we know, has marched on. But it hasn't been the same — and Young sensed that other people would feel that way, too. So she decided to take a stroll down memory lane, and call in some of her favorite gowns from awards shows past and film an episode about them.

 

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