Esra Karakaya is fast becoming a minor celebrity in Germany with thousands tuning into her Youtube shows every month.
"We are trying to change these perceptions," says Karakaya, "We want the wider society to understand that people of colour or those who come from religious minorities can do the job just as well as white, non-muslim women". Karakaya is very proud of her immigrant roots. "All my friends are kids of immigrants too, we jokingly call ourselves Auslanders ," she says.
Austrian researcher, Doris Weichselbaumer, suggests that women with a Turkish name wearing a headscarf had to send 4.5 times more applications than an identical applicant with a German name and no headscarf. "I remember our first episode, in 2018, featured six hijab-wearing women speaking about a commercial on television which featured a model in a hijab and we talked about how authentic it was, because the model doesn't actually wear a hijab in real life, and that we thought was sad, because, in the name of inclusivity, they could have hired someone who actually wears the hijab," she says.
She has also figured out her target audience. "We have a persona, her name is Reema, she is 27-years-old and lives in Berlin, she loves deep and complex political discussions, she loves Instagram. After moving away from the public broadcaster we design our own content, according to what we feel would be well received by our audiences".
most of these stories arent really special tbh
Victims everywhere.
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