Adrian Cheng is founder and chairman of K11, a Hong Kong-based brand that aims to bring together culture and retail — targeting millennials and Gen Z consumers.
Insider: The K11 brand is targeted toward"global millennials". Who is this demographic and why are they important to the future of retail? The Millennials and the Gen Z, comprising 566 million consumers in China, is a unique and influential generation who differentiate themselves from any generations before as well as from their Western counterparts. They are purpose-driven, tech-savvy, keen to engage in knowledge-building experiences, and value bespoke products.
Insider: COVID-19 has seen an acceleration of e-commerce among many consumers. What has the impact been on offline retail? As a changemaker, we were already pioneering an all-round digital customer experience before the pandemic. In faced with the unprecedented changes of 2020, we turned these challenges into opportunities by quickly adapting and launching an all-encompassing retail digitalisation strategy.
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