Justin's: From Mountain Biking to Nut Butter Brand

In 2006, Justin Gold was mountain biking when something struck him that changed his life: a business idea that helped make his nut butter brand, Justin's, a household name.

But at the time, consumers still gravitated toward a handful of traditional peanut butter brands. Almond butter wasn't particularly popular yet, much less the flavor combinations Justin's was selling, like maple almond or chocolate hazelnut.So, despite positive feedback from customers, Justin's had yet to turn a profit — and Gold was still waiting tables and working a retail job to make ends meet, he said.

The results were tasty enough for his roommates to sneak samples, leading Gold to write"Justin's" on his jars as a reminder. The name stuck, and he raised roughly $50,000When he tried packaging the nut butters in pouches, he ran into a quick roadblock.

With success came attention, including from bigger companies hoping to acquire the brand. Wary at first of selling off his creations, Gold turned down an offer from Hormel Foods, the packaged food giant behind brands like Planters nuts and Skippy peanut butter.

Justin's Nut Butter Brand Mountain Biking Energy Gel Plant-Based Protein Squeeze Pack Almond Butter Peanut Butter

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Juxtaposed Journeys: The Trails Of Mountain Biking And CybersecurityMoran Zavdi is the founder of Nucleon Cyber, which provides actionable, proactive cyber threat intelligence for organizations. Read Moran Zavdi's full executive profile here.
Source: ForbesTech - 🏆 318. / 59 Read more »

Grateful Dead, Steely Dan set Rocky Mountain rhythm for Denver chef Justin CucciJustin Cucci, the Denver chef behind restaurant group Edible Beats, finds inspiration for his food and his business in his favorite bands, including Steely Dan and the Grateful Dead.
Source: FoxNews - 🏆 9. / 87 Read more »

Denver bartender recovering from serious injuries after being struck by driver while bikingSam Peña is a multimedia journalist at Denver7 KMGH in Denver, Colorado.
Source: DenverChannel - 🏆 239. / 63 Read more »

We love you, Reseda: LADOT celebrates biking on the boulevard at this special eventReseda Boulevard won't be closed to cars during 'Ready for Reseda,' but the Department of Transporation and CicLAvia will partner on a bike-fun event.
Source: NBCLA - 🏆 319. / 59 Read more »

If you see A LOT of Pirates Biking around Town Tomorrow, Well, This is WhyFrom DC Bike Party: 'Ahoy Mateys! DC Bike Party’s band of privateers set sail on the seas of DC Wed 3/13 meet Dupont Circle 730, wheels up 8 To seek out the fabled treasured Cherry Blossom blooms! Bring your hearties and come dressed in your pirate’s best! Heave...
Source: PoPville - 🏆 435. / 53 Read more »

Robert Downey Jr. Malibu Biking with Son Indio in Safety-First FashionRobert Downey Jr.'s lookin' ready to hit the BMX circuit ... decked out in the proper attire for an afternoon bike ride -- and doing some father-son bonding complete with a loving fist bump.
Source: TMZ - 🏆 379. / 59 Read more »