amid a pullback in advertising. Google’s “network” advertising business, which includes the money it makes from its myriad products that let other companies place their ads on non-Google websites all over the web, brought in $7.9 billion for the company in the third quarter of 2022, about the same as all of Google’s revenue from YouTube.The lawsuit is a high-stakes test of the Biden administration’s commitment to dismantling concentration in Silicon Valley.
The suit alleges that Google engaged in a “systematic campaign” to gain a grip on the high-tech tools that publishers, advertisers and brokers use to buy and sell digital advertising. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the lawsuit says.
Google has used its control over the ad market to harm its rivals, resulting in a “broken” advertising market where website creators earn less and advertisers pay more, the DOJ says. This also affects consumers because when publishers make less money from advertising, they have to charge people through subscriptions, paywalls and other forms of monetization, the lawsuit claims.
The federal government has been investigating alleged monopoly behavior by Google and other tech giants for several years as the industry amassed more power and influence. A sweeping 16-month investigation conducted by the House’s top antitrust panel
About 25 years too late for the newspaper industry.
So a goverment that is so unable of responsible spending and basic math sues a company that is successful? Imagine that : (
Now we know why they suddenly laid off thousands of ad-tech workers…no access to documents.
Okay
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