WASHINGTON — The Justice Department and eight states sued Google on Tuesday, alleging that its dominance in digital advertising harms competition.
The antitrust suit was filed in federal court in Alexandria, Virginia. Attorney General Merrick Garland said in a press conference Tuesday that Google's dominance in the ad market means fewer publishers are able to offer their products without charging subscription or other fees, because they can't rely on competition in the advertising market to keep ad prices low.
Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Feed | Omny Studio As a result of Google's dominance, he said, “website creators earn less and advertisers pay more.” People are also reading… The department's suit accuses Google of unlawfully monopolizing the way ads are served online by excluding competitors. This includes its 2008 acquisition of DoubleClick, a dominant ad server, and subsequent rollout of technology that locks in the split-second bidding process for ads that get served on Web pages.Technology Justice Dept.
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