Just How Much Reach Do Ads On Streaming Services Have?

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Streaming has a ways to go to replace the value of broadcast and cable to advertisers, but those declining assets are pressuring streamers to embrace live sports and other ways to grow quickly.

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Hulu, which was the first streaming service to offer an ad-supported version, is in a stronger position than Disney+. NBCUniversal’s Peacock, long considered an also-ran in streaming, looks more robust with an estimated 27 million subscribers viewing ads. Meanwhile, Netflix — far and away the streaming subscription leader — only added advertising in late 2022 and has an estimated 7 million to 10 million U.S. and Canadian ad-tier subscribers.Approximately 70 million homes in the U.S. have cable .

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