The brands will launch another collection inspired by trends from the early 2000s, which follows the success of their first capsule release in March. The collaboration will include pieces such as scrunchies, bucket hats, Juicy Couture’s iconic velour tracksuits, sweatshirts, sweatpants, cropped tops and bike shorts.
Last year, in celebrating Juicy Couture’s 25th anniversary, ABG stated its plans for Juicy’s regrowth for the future.“From the time ABG acquired Juicy from 2013 to now, our focus over the last seven years has been on the heritage side of it, the Los Angeles style, the heritage pieces of those Hollywood days,” Alexandra Taylor, senior vice president of marketing at ABG, told WWD at the time.
juicycouture Forever21 Speaking of Y2K fashion: YOU ARE READING FashionObserved
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