John Foley Sold You on a Peloton, Now He Wants to Sell You a Rug

Of course, this isn’t the first time Foley has had lofty business ambitions. And his route to the C-suite was somewhat circuitous. Born in Houston and raised in Key Largo, Florida, Foley studied industrial engineering at the urging of his father, who served in Vietnam and later worked as an airline pilot.

The company name was coined after two people Foley grew up admiring: Ernest Hemingway, and Bob Marley, whose middle name was Nesta. Ernesta rugs, Foley says, are elevated and understated, like a Hemingway work. Plus: “When more of your hard surfaces are covered with soft surfaces, music sounds better. So, Ernesta is kind of a nod to inspiring folks from the arts.” The leadership team includes Peloton alums Feng and Kushi, as well as chief merchandising officer Rosa Glenn.

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