Job Search Tips When You’re Over 50

4 - Summarize your unique value proposition

Whatever you decide to go after, you will have to convince others. To find a job, you need to convince employers. If you go into business for yourself, you need to convince clients. Having decades of experience is one qualifier, but it doesn’t differentiate you from others who also have extensive experience.

Don’t make hiring managers guess or plow through years’ worth of information to pinpoint what your superpower is. Design your story with the highlights readily available. Have clear examples and metrics to share. Be able to talk about yourself with enthusiasm and confidence. If you don’t feel competitive for a job, then do more work around your marketing, research or interview practice till you feel ready. In order to convince people to hire you, you must first convince yourself.

I once coached a mid-career professional who wanted to pivot into business development/ corporate strategy – an area that typically hired either very experienced, longtime dealmakers or recent MBA graduates. My client’s late-stage pivot was an obvious red flag – why is he leaving his current career ? Why should they take a chance on my client rather than continue with the hiring model that has already proven to work? My client had to sell employers without getting defensive.

Too many job seekers go after one or two jobs at a time, and if these fall through, then they assume that the search is hopeless. Don’t let yourself off the hook. Continue to put yourself out there. People do get hired – over 50 and in tough job markets.

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