JLR , formerly known as Jaguar Land Rover, sold 431,733 cars in the financial year ending 31 March 2024 – a rise of 22% on the previous 12-month period – as the British brand reduced an order backlog that grew to as high as 200,000 cars. The company blamed the backlog on part shortages – especially chips – coupled with huge demand for the Land Rover Defender and new-generation Range Rover and Range Rover Sport models.
Compared with its sibling brand, Jaguar sales were relatively low , with a modest annual increase of 6.9%. The Jaguar F-Pace made up the bulk of this with 23,251 sales. The Jaguar XE and Jaguar XF were the only two other models to sell more than 10,000 cars . The Jaguar I-Pace, JLR’s only current EV, sold just 5386 units, down 20.2% on the previous financial year. Last year, JLR announced a £2.
JLR Car Sales Backlog Part Shortages Land Rover Defender Range Rover Range Rover Sport
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