Fallon will star in a 60-second post-game commercial, paying homage to movies as part of a tie in to the Super Bowl taking place this year in Los Angeles. In doing so, he will also highlight how Samsung’s Galaxy S22 Ultra uses features such as super steady video capturing, “nightography,” and more.
The Samsung-Fallon alliance, one of three longer-term agreements struck between NBC and advertisers in “Tonight,” isprograms in recent years. Advertisers like to appear alongside late-night hosts because they are laser focused on the day’s events and news, giving the sponsors added relevance to consumers watching at home. Marketers can also use social media to call attention to the segments, and, in many cases, benefit from clips issued by the shows’ own social feeds.
“With this project, fans of ‘The Tonight Show’ can experience late night in a whole new way,” Fallon said in a statement. “ It’s been a great collaboration, that puts the spotlight on Samsung’s new Galaxy S22 Ultra Device, and we’re excited to kick off the campaign with them.”
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