It really has been fascinating, watching the bourbon and rye whiskey lineup of Jim Beam be revamped in the last few years, at least when it comes to the subject of age statements. Only a few years ago, the bourbon boom and dearth of aging whiskey in Kentucky led to a cascade of brandstheir former age statements because of demand, most famously in the cases of 12-year-old Elijah Craig Small Batch, or Beam’s 9-year-old Knob Creek Small Batch.
This is another step in Beam’s broader reevaluation of age statements, which began in 2020 when the flagship Knob Creek Small Batch BourbonThat subsequently kicked off a period of experimentation with the brand with extra-aged releases, first in the form of the regularly available Knob Creek 12 and eventually with 15-year-old andThe company then moved on to applying that transparency toward their rye whiskey lineup with a permanent 7 year age statementTo extend this thinking to the core Jim...
Regardless, the whiskey geeks in the audience always appreciate a concrete age statement, and none of them are going to be complaining about the subtle boost in strength, even if it is from 43% ABV to 45% ABV. With its MSRP remaining rooted at $25, this bottle should remain one of the best all-around values on the American whiskey shelf. For a baseline of quality in a cocktail such as the Old Fashioned, it will no doubt remain a popular go-to.
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