Though he's enjoyed a tremendous level of success as a songwriter over three-plus decades, Nowels certainly hasn’t been resting on his laurels since selling his lucrative catalog in 2007. “The secret is, just don't stop,” he told the crowd of the secret to career longevity. He's certainly been following his own advice. Since the catalog sale, the legendary songwriter has penned tracks for of-the-moment artists including Lana Del Rey, John Legend, Sia, Keith Urban and Kesha.
Much newer to the game is Charles, who dropped out of NYU’s Clive Davis School of Music during her sophomore year her mentor, RCA Records senior vp A&R and marketingalready speaking like a veteran. “I make sure that I demand respect when I walk into the [studio],” she said of how she deals with being a woman in a male-dominated industry.
On the other side of the spectrum, Nowels said he put in roughly “30,000 hours” of work before becoming a successful songwriter in his late 20s and early 30s, having honed his craft beginning at age 13.
“You went from a CD, which sold for $15 with 10 songs on it, to now [when] you get all the music ever recorded since the beginning of time for $10 a month,” he said. “I know the labels are getting a lot of the money. I don't know exactly what the rate is. But either Spotify or the labels have to give more money to the songwriters.”
Nowels’ plea cut to the heart of the summit’s purpose: Encouraging SONA members to take an active role in securing their future, in an industry that is becoming increasingly inhospitable to their bottom line. Earlier in the evening, audience members took in a lively presentation by SONA executive directors, who went through a list of priorities for the coming year, including passage of the CASE Act and the need to work towards collective health insurance for music creators.
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