Jenny Holzer’s Latest Body of Work Is a Call to Action for Voters

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Through YOUVOTE, a campaign she launched this fall, American artist Jenny Holzer is using LED trucks, light projections, and other media to empower voters across the country until November.

to empower voters across the country until November. While short directives in her distinctive block lettering grace billboards in Madison, Wisconsin—“Protect Yourself,” one reads, before reminding passersby to “Register” and “Vote Early”—others, in Philadelphia and Charlotte, North Carolina, call out the “COVID-19 President,” and a sign in Milwaukee simply declares “Enough.”

Speaking from the “little town in upstate New York” where she’s lived for decades, the 70-year-old Holzer is similarly pithy discussing the project. “If there ever were a time for people to be aware of the issues, and to have a plan of action, this is it,” she says. “Voting is action.” Since the start of her career in the 1970s, Holzer has often put sociopolitical commentary—usually feminist, and critical of late-capitalist glut—at the heart of her work, made up primarily of text-based installations, projections, and LED signage. Her most famous pieces read sometimes like screeds, and sometimes like stray bits of poetry.

 

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