Jeep’s dealerships across the United States will undergo quite a transformation over the coming two years as the automaker encourages dealers to establish dedicated showrooms to attract additional customers.-centered showroom is LaFontaine Chrysler-Dodge-Jeep-Ram of Fenton in Michigan. This dealer has put a vintage Jeep Wagoneer on display and has also established a small area with Jeep shirts, hats, and coffee mugs.
chief executive Christian Meunier believes the dedicated showrooms will help dealerships capture some of the growth potential of the Jeep brand while also supporting its range of new vehicles.in North America in the next five years, the dealers are going to be, I think, very much engaged,” Meunier told. “So we need to show the dealers our future a little bit more so that they can have that vision more well defined.
Chairman of the Stellantis National Dealer Council and owner of the Daytona Dodge-Chrysler-Jeep-Ram dealer, Randy Dye, says some dealers are already reaping the rewards of establishing dedicated showrooms. “I’ve listened to some of the guys that have done it, that got ahead of it, and they’ve indicated while they were not real sure how successful it was going to be as they made the decision to do it, [it] has been successful once it got done,” he said. “The customers really appreciate their own space, and the volume increases.”
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