kicks off for the 58th year, the off-road automaker continues its tradition of creating concepts for enthusiasts to drool over.
To complete the vintage exterior look, the hood has Willys stamped into its sides like the early military Jeeps. Both bumpers have been replaced with custom steel units with cut-off ends. Those bumpers both feature what’s known as “helicopter hooks,’ which WWII helicopters would hook to haul Jeeps through the air. A Warn 8274 Classic winch sits up front should things get a bit sketchy when off-roading.
The exterior is meant to evoke “race car vibes,” the Jeep team said, with Candy Apple Red paint, custom high-clearance flat-top carbon-fiber fender flares, no rear door handles, and custom carbon-fiber hood with a see-through power dome featuring eight holes drilled into it for a view of the motor. The exterior reaches for a 1970s and ’80s J10 look with a black and Ginger Snap paint scheme. Aficionados will note a similar paint color originally dubbed Ginger Poly or Golden Ginger existed on the J10 back in the day. The retro two-tone graphics play off a black Jeep Performance Parts sun-bonnet top.
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