Jay Wheeler Kicks Off Billboard Latin Music Week 2021 In Style

kick off in style with a Monday night concert at LIV Nightclub at Fontainebleau in Miami. After daytime workshops and check-in, attendees let loose to the Puerto Rican singer-songwriter during Elite Media & Marketing Presents: The Billboard Latin Music Week Kickoff Showcase Event, Featuring Jay Wheeler, Presented by Verizon 21+.

As a thumping neon heart pumped on the video screen behind them, Wheeler's band kicked into high gear, all-smiles as they welcomed Wheeler up to the mic with dramatic instrumental flourishes.Wearing a cheetah print jacket with a white shock running through his hair, Wheeler confidently segued from"Vete Pal Carajo" to his mid-tempo, lovelorn"Dime Que Si.

In addition to LIV's pumping soundsystem and top-notch lights, the screen behind him nicely augmented his stylish, ever-so-slightly throwback visual vibe, showing a Rubik's cube on"Dos Tragos" and an arcade game-style infinite neon scroll elsewhere. The biggest response, of course, came for the finale, when he busted out his breakthrough hit, the DJ Nelson-produced, Myke Towers-assisted"La Curiosidad," a top 5 hit on Hot Latin Songs. An undeniable bop that never oversells its cool, romantically curious vibes, Wheeler's jam had everyone at their full-pitch energy even past midnight on a Monday, singing the song back to him as he smiled triumphantly.

Billboard Latin Music Week continues throughout this week, with the Billboard Latin Music Awards on Thursday .

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