Jay Penske: King of the Hollywood trades

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Variety and Rolling Stone owner Jay Penske, the youngest son of auto racing legend Roger Penske, has become one of L.A.'s stealthiest media moguls.

Jay Penske, the youngest son of auto racing legend Roger Penske, has become one of L.A.'s stealthiest media moguls. Since buying entertainment journalist Nikki Finke’s industry blog, Deadline, for less than $1 million in 2009, Penske has amassed a near-monopoly of culture and entertainment industry publications. His holdings — Variety, the Hollywood Reporter, IndieWire and Deadline — cover Hollywood's every hiccup and burp. Penske Media Corp.

Last June, Deadline turned up the temperature on tensions when it quoted an anonymous studio executive saying the companies planned to drag out talks until union members started “losing their houses.” Studio heads howled, but the narrative stuck, hardening the resolve of striking writers and actors to hold out for a better deal. Penske absorbed the blows. He believes that some criticism of his outlets is misguided and he's pleased with the quality of journalism being produced.

 

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