Japan’s Dentsu lobbied for and funded campaign for Tokyo games, documents show, despite Olympics contract

donated more than $6 million to Tokyo's successful campaign to host the 2020 Olympics, according to bank records seen by Reuters, and it lobbied members of the International Olympic Committee on behalf of the city, according to three people involved in the lobbying. The activities created a potential conflict of interest for the Japanese advertising company, which had a separate contract with the IOC to market the games.

Article 10 of the IOC’s rules of conduct for cities vying to host the games states that its top tier of advertisers and marketing partners “shall refrain from supporting or promoting any of the cities” in order to “preserve the integrity and neutrality” of the bidding process. In 2013, Dentsu transferred $6.2 million into the Tokyo campaign’s sponsorship account, according to bank records seen by Reuters. The previously undisclosed contribution was more than 10% of the total that bid sponsors provided.

Winning the Olympics for Tokyo was one of Shinzo Abe’s signature accomplishments as prime minister. The Tokyo Olympics, originally scheduled to take place this summer, has been delayed to 2021 because of the pandemic. Yoshihide Suga, who succeeded Abe last month, has said he would do “whatever it takes” to host the event next year.

Former JOC chief Tsunekazu Takeda was put under ‘formal investigation’ by French prosecutors, a French judicial source told Reuters last year, because he signed off on hiring Tan, the Singaporean consultant. Takeda stepped down from both the IOC and the JOC last year. Takeda’s lawyer, Stephane Bonifassi, said Takeda denied any wrongdoing.

Nakamura did not directly respond to questions from Reuters sent through Dentsu’s representatives. Dentsu said Nakamura did not approach Maglione or Bubka. Maglione said in an email to Reuters that he exercised his responsibilities “without any pressure.” Bubka said he was not involved in Tokyo’s bid to win the Olympics. “I have always acted correctly and ethically,” he told Reuters.

Nakamura, the Dentsu executive, told JOC investigators in 2016 that he was asked for his opinion on Tan by two members of Tokyo’s campaign. Nakamura said he replied that Tan had done good work on other major sports events and he conveyed his support for hiring the consultant to Nobumoto Higuchi, at the time the secretary general of the Tokyo bid.

1:05 AM · 15 окт. 2020 г.·True Anthem

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