The company, comprised of a network of men’s wear stores like contemporary A Ma Maniére, streetwear and trend-driven shops Social Status and APB, and streetwear label Prosper, has embraced social outreach to help local consumers learn about financial literacy, professional and business developments, housing education, voter suppression, health and wellness, food education, political education and prison reform.
The first virtual Free Game session was held in April 2020 and, leading up to the election, Whitner hosted one on voter suppression and financial literacy, to help empower people to make sure their voices were heard and their votes counted. In addition to Free Game, the company hosts other outreach programs, like Brand, Women Within, Bag Talk, Fight With Rights and the sports clubs Run Clubs, Hoop Clubs and Bike Clubs.BeSocial in Charlotte, N.C.
Whitner sees Product Swap as an education in entrepreneurship for those who didn’t have the opportunity to learn things the right way. A legal hustle.