James Cameron’s Reaction To ‘Avatar’ Losing Box Office Crown: Relief

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EXCLUSIVE: When Avengers: Endgame surpassed Avatar to claim the title of the highest-grossing film in history, it ended one of the most impressive reigns in the annals of screen entertainment: Jame…

slip into second and third place, respectively, on the all-time box-office list is something Cameron can shrug off — especially considering that all-time tally is of somewhat debatable merit due to the vagaries of inflation, soaring ticket prices, 3D price upgrades, etc.

Instead, with his eye on the ticking clock of his own career, Cameron is happy to exchange one spot in the record books for a major reassurance that his future projects still have a chance to rival his past triumphs. In other words, it’s a different endgame that had Cameron concerned. “I’m just glad it still exists because I’m all about the big screen,” Cameron said. “Not that I wouldn’t do something for streaming where you can get into the characters in a different way but what I love the most to do is to create that completely kind of subsuming experience where you turn off your phone and you engage. You as an audience member engage for two hours or two and a half hours, whatever it is.

Source: Entertainment Trends (entertainmenttrends.net)

 

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