Jackson Wang on One Year of Team Wang

The Chinese pop idol celebrates the first anniversary of his label and rolls out a Palm Angels collaboration.

7/22/2021 1:54:00 PM

Chinese pop idol JacksonWang852 celebrates the first anniversary of his Team Wang label and rolls out a Palm Angels collaboration.

The Chinese pop idol celebrates the first anniversary of his label and rolls out a Palm Angels collaboration.

When it comes to fashion, his most high-profile project is as ambassador for Fendi. But when he sits down to talk with WWD, it’s to discuss Team Wang, the fashion lifestyle brand that he founded with his childhood friend and former schoolmate, Henry Cheung.

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The label was born this time a year ago in the midst of the pandemic, which in part explains why – while not entirely low-profile – the brand is more under the radar than his other pursuits. Wang’s success as a musician towers over anything he touches.

The singer last week released a new song “California,” one of the many projects that has kept him on the road. When he steps into the Team Wang office in Xintiandi, it’s the first time he’s seen the space after the business moved to accommodate his expanding team. headtopics.com

Now a year old, Team Wang has so far kept a limited distribution. It can be bought through Wechat and it has partnered with platforms including Farfetch and StockX, but has yet to be sold through any major Chinese ecommerce platform.One of the advantages to being a celebrity-backed brand is that it can generate traffic without forking over the hefty fees to get placement on a marketplace algorithm. Instead, Team Wang has relied on buzz from their own guerilla pop-up stores and collaborations like its latest one with Palm Angels.

View Gallery Related Gallery ‘Sex and the City’ Reboot Fashion Moments: See the PhotosThe brand worked with Francesco Ragazzi to release an eight-piece collection that coincided with Team Wang’s first anniversary. The designs feature Palm Angels’ signature palm tree motif while also incorporating Chinese classical art elements in its ink-like brush strokes and full moon.

“We were friends at first and I was wearing one of his products one day and then we DM-ed each other,” said Wang, who acts as designer and creative director of Team Wang. Chats over Instagram for a few months eventually led to the collaboration done entirely digitally while COVID-19 made travel difficult.

Henry Cheung (left) and Jackson Wang (right) look at the Palm Angels x Team Wang collaboration.  CourtesyA cropped tee from the Team Wang x Palm Angels line.  Courtesy Like the main Team Wang line, the capsule products are black and white only. While the exclusive use of monochrome can seem sobering at first, it represents the ultimate expression of creative freedom to Wang. headtopics.com

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“[The black is about having] no boundaries and you can’t see the limit,” he said. “It’s like closing my eyes, it’s dark. I can go anywhere. I can fly anywhere. I don’t know where my limit is. It just feels like that.”While that may be the case creatively, Wang has Cheung as the ceo of the brand to help set a direction, and some commercial boundaries.

“Jackson, he doesn’t really pay attention to the money side, he doesn’t care. He just wants to output high-quality, high-performance stuff,” said Cheung.Wang had an initial idea to create a wine fridge as a “sparkles” item. (The collection is broadly divided into two categories: “cookies” being the core fashion products, and “sparkles” being the novelty items.)

Cheung reined him in, given the difficulties of producing an electronic product with varying voltage internationally, and the two landed on a trolley cart instead, similar to the ones used by flight attendants. While striking a balance can be a difficult at times, the two have more than a decade of friendship to lean back on.

A Team Wang pop up at TX Huaihai, Shanghai.  CourtesyWhen asked where his long term vision for the brand lies, Wang answered: “How many stores or how many people wearing it – it’s not our final goal. I think what we’re trying to achieve is the image when people talk about Team Wang … whether it is fashion products or music or art. It’s something that’s cool, that they’re doing crazy stuff … that’s fresh.” headtopics.com

Cheung added: “I think the main purpose for creating Team Wang is really helping others to raise their self awareness that’s the key message we want to send.”Right now, the people buying Team Wang tend to be Wang’s music fans, but the two are hoping that the label will outgrow his celebrity over time.

“We try really hard to differentiate Jackson and Team Wang,” Cheung said. “Team Wang itself is a lifestyle brand.”“I also have the thought that maybe after thirty or forty years, I wish [that] people don’t know about me,” said Wang. “They know Team Wang more than they know me. ‘I know Team Wang but Jackson, who is Jackson?’ That would be amazing.”

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teamwangdesign_ JacksonWang852 Always so proud🥺❤️❤️ TheGOT7Print JacksonWang852 Its Team Wang Design 1st anniversary! The label already have 4y! JacksonWang852 💚💚💚 JacksonWang 잭슨 王嘉爾 JacksonWang852 teamwangofcl GOT7 갓세븐 GOT7Official 188 JacksonWang852 First lol JacksonWang852 I wish I could have one 😍 PalmAngelsTeamWang JacksonWang

JacksonWGlobal_ JacksonWang852 que Deus ilumine o caminho dele a cada dia ,e tudo que ele sonha vem se torna realidade e que nenhuma força do mal ,ou haters idiotas o façam desistir , ele e incrivel mil vezes incrivel JacksonWang852 teamwangofcl JacksonWang852 Thanks for the interview!!! I just love his passion for life! ♥️♥️♥️

JacksonWGlobal_ JacksonWang852 Its Team Wang Design 1st anniversary!!!! Team Wang already 4th year!!!! JacksonWang852 LOVE YOU PalmAngelsTeamWang TeamWangDesign RoseRosilin JacksonWang852 Its actually his team wang design anniversary not the team wang label JacksonWang852 After 30 years, Jackson will be just 57 yrs old. Please JacksonWang852 you too iconic to be forgotten 🤧.

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JacksonWang852 Almost everything is SOLD OUT! PalmAngelsTeamWang TeamWangDesign jiaer520 JacksonWang852 Thank you for the interview 🖤 JacksonWang TEAMWANG TEAMWANGdesign JacksonWang852 Thank you . Nice writing. Love to see how Jackson is so passionate in everything he does. JacksonWang852 PALM ANGELES × TEAM WANG 🌴🖤 TeamWangDesign PalmAngelsTeamWang JacksonWang852 teamwangdesign_

jiaer520 JacksonWang852 PALM ANGELES × TEAM WANG 👑🔥 TeamWangDesign PalmAngelsTeamWang JacksonWang852 JacksonWang teamwangdesign_ TEAMWANG

Meet the team responsible for feeding Team USA in TokyoA sprawling operation will help feed Team USA at the Tokyo Olympics – ensuring that athletes will continue to have access to their favorite foods even as they prepare to compete halfway around the world. nice

Paralympian Told Shorts ‘Too Short’; Handball Team Fined For Rejecting Bikini BottomsToo short? Or not short enough? The incidents highlight the confusing and often sexist clothing demands faced by female athletes. I went to a high school track meet recently and some of the girls were wearing briefs like this. Not a single pearl was clutched. If it doesn’t give an unfair advantage in competition let them wear what they want. Why does a sport like beach volleyball require bikinis?!? Fining and forcing a team to wear bikinis is ridiculous and regulating their team outfits is wrong on so many levels. As the athlete says in the article, the clothing should be about comfort and ease. You're not at ease with a constant bikini wedgie while people film you.Norway

Paralympian Told Shorts ‘Too Short’; Handball Team Fined For Rejecting Bikini BottomsToo short? Or not short enough? The incidents at the weekend highlight the confusing and often sexist clothing demands faced by female athletes. The racism. 😡 The sexism. 😡 HomeofHandball ihf_info I can't believe you idiots fined and the team for wearing shorts. sexism exploitation

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Norwegian women's beach handball team fined for wearing shortsClothing has long been an issue in beach sports, with some women players finding bikinis degrading or impractical. Isn’t it the most civilized country 🙄 Ridiculous. Both of them don't make any huge difference so what's the point of being fined?🙄 Stupidly