J.C. Penney Cozies Up With Hallmark in Hopes of a Better Holiday

The holidays are in motion at Hallmark Channel and J.C. Penney Co. Inc., with the companies announcing a strategic partnership this week as part of Hallmark’s 10th anniversary of its “Countdown to Christmas.”

The partnership with J.C. Penney will involve “custom on-air content, digital and live activations, exclusive in-store retail displays” centering on the debut of “Christmas at Dollywood.” Other than the new strategies in digital, Penney’s also brought on a pilot into resale this summer with the help of ThredUp, as part of its broader reinvention and clamor for department stores to stay relevant.

McKellar, who stars in “Christmas at Dollywood,” is essentially penned as the influencer for Penney’s this holiday season, with ads also appearing on the retailer’s digital platforms, social channels and the Hallmark Movie checklist app.

Yeah those absolutely hideous sweaters should go a long way to solving the problem

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Cozy-Chic Looks That are Perfect for Any Holiday GatheringCozy-Chic Looks That are Perfect for Any Holiday Gathering
Source: POPSUGARFashion - 🏆 28. / 68 Read more »

https://ew.comEntertainment Weekly has all the latest news about TV shows, movies, and music, as well as exclusive behind the scenes content from the entertainment industry.
Source: EW - 🏆 713. / 51 Read more »

https://people.comGet the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com. Do it! They look good. They're around 45. Wonder years for 2020, where are they all now...
Source: people - 🏆 712. / 51 Read more »

The Most Universally Beloved Holiday Gift? Pajamas. Shop the Best Ones for Him, Her, and KidsFrom marabou-trimmed silk pants to classic cotton sets, our favorite pajamas to gift this year.
Source: VogueRunway - 🏆 705. / 51 Read more »

The 15 Holiday TV Specials You Can’t Miss This SeasonWe made a list (and checked it twice!) for the best holiday specials this year.
Source: PasteMagazine - 🏆 392. / 55 Read more »

TV Ratings: 'Thursday Night Football' Sacks ABC's Holiday Movie'Same Time, Next Christmas' draws an audience on par with the most recent Hallmark Channel holiday films.
Source: THR - 🏆 411. / 53 Read more »