Now, more than ever, consumers are demanding that brands take a stand. According to recent research from, 63 percent of global consumers prefer to purchase products and services from companies that stand for a purpose that reflects their own values and beliefs. And brands have been stepping up.
“Self-love is very important,” says influencer Carl Banks, two-time Super Bowl champion and founder of GIII Sports. “And I think as we talk to our young men about how they identify themselves, it’s how you create who you are, not what you read about yourself, not what someone tells you is beautiful or is smart. You just have to have a strong belief in who you are.”
As we push for that change, brands have the power to not just play a role in the cultural conversation, but to help shape it, whether that’s choosing to reinforce traditional gender stereotypes or choosing to hold a mirror up to society. It’s a power they’re using more and more wisely. “Brands are becoming more aware when it comes to who their consumer is and what it means to meet them on their terms.
Omg why?! Being strong, responsible and affectionate does NOT prevent one from possessing self love & nor wld HE conflict w empathic & compassionate characteristics! Next time pls use non-Black men as models for marketing such a twisted mssg on profitability of feminizing men!👎🏾
No thanks. I'm content with my masculinity.
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