It’s Hard to Care About a Rap War in the Middle of a Real One

ahead of the holidays last year— rented out billboards in Times Square declaring that rap is a “competitive sport.” This was presumably their comment on the months-long saga that began with the release of Future and Metro Boomin’sRap is surely competitive, and it has indeed been entertaining to get more than one Kendrick verse in the span of a few weeks.

And yet, to be frank, I do not fucking care anymore. In the hours between Kendrick dropping “Euphoria” and the explainers of each verse being uploaded on social media, militarized police forcesat colleges around the country, brutalizing and arresting hundreds of students and faculty just weeks before graduation.

To be clear, Kendrick won the “beef” years ago with “Control,” especially after Drake went out in interviews and basically cried about it. Kendrick won the “beef” again when he became the only rapper to receive a Pulitzer Prize. None of what’s happening now is treading particularly new ground. In fact, it feels distinctly frozen in time, a dredged-up conflict from an era before Covid and AI and the mass gaslighting of the public in the face of genocide.

The current discourse online suggesting that Drake, for all these years, has been a covert culture vulture feels thin at best. Nobody, not even Drake’s biggest fans, has ever been under the impression that he was actually a “tough guy.” Just like no one with any sense thinks Future is a raging drug addict.). But, OK, sure. Let’s say Kendrick has rightfully put Aubrey in whatever place he should be.

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