It’s Been a Big Year for Big Songs — Will Post Malone and Morgan Wallen’s ‘I Had Some Help’ Be the Biggest?

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Post Malone and Morgan Wallen's 'I Had Some Help' debuts atop a crowded Hot 100 this week. How long will it reign from here?

Post Malone and Morgan Wallen perform onstage during the 57th Annual CMA Awards at Bridgestone Arena on Nov. 8, 2023, in Nashville.hit “Levii’s Jeans”) in March would be year-defining accomplishment enough for 99% of artists, but he followed that up just a month later with an appearance on “Fortnight,” Hot 100-topping lead single for Taylor Swift’s blockbuster

Does “Help” automatically make Country Post a successful endeavor? And will “I Had Some Help” buck current Hot 100 trends by holding atop the chart for some time to come?1. Despite arriving at one of the most competitive moments in recent pop history — including a culture-swallowing Drake-Kendrick Lamar feud, massive viral hits from Sabrina Carpenter, Shaboozey and Tommy Richman, and even a record-setting Taylor Swift album — “I Had Some Help” debuts at No. 1 this week.

Plus, the fact that both Wallen and Post have something to gain is worth remembering; for Wallen, a co-sign from a mostly universally beloved artist such as Post Malone can only help public opinion, while for Post, a co-sign from country’s top reigning artist today can only help the community rally around his entry into the genre even more. All of which is to say, I think the success of this song is equally meaningful for both artists, and their respective fanbases.

4. We’ve seen a lot of turnover at the top of the Hot 100 recently — five songs across the last six weeks. With its staggering opening numbers and rapidly expanding radio presence, do you think “I Had Some Help” will finally be the song to stabilize the top spot in more of a long-term sense?: In a year like 2024, I’m going to say no.

 

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