and industry brands that makeup artists know but no one else would've ever heard of."
Not only are brands like these hard to come by, but their products, which are designed for the stage, are thick and difficult to work with."As a makeup artist, I know how to sheer things down or use a product in a way that's going to be more like a liquid," says Amick."But you have to get your potions together and mix things up and it wasn't very accessible to the everyday woman.
Fenty Beauty came into the industry determined to work for everyone. In addition to perfecting shades for deeper skin, Fenty also got. And its inclusivity stretched beyond complexion. "Fenty Beauty covered a range of people who have been overlooked in the industry and they did this not only from a skin-tone angle," says Adubi."The beauty industry had always focused on perfection with its marketing. To the best of my knowledge, I did not see brands considering mono lids or plus-sized, hijabi, or disabled models. But Fenty Beauty came and did that. Now, we see more and more of this inclusivity in the industry.
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