, the additions are pretty in a taking-care-of-business kind of way. “It just seemed like people wanted something a bit more casual and relaxed,” Ffrench says. After seasons of-esque cosmetic escapism, 2021 is becoming the year of chill solutions—like cry-friendly mascara. And one single eyeliner that smudges into whatever you need it to be. And 99.8% natural lip balm. “You could probably eat it and you’d be fine,” Ffrench jokes.
One of her favorites is the eyeliner in “Practical Brown,” which shape-shifts from a liquid line to a shimmery smudge with the swipe of a fingertip. “I really wanted to make that transformative product that I actually wear,” she says. Along with the mascara, “that’s kind of what I wear every day, as well as the lip balms.” Three variations of blushy, neutral tinted lip balms arrive later this month, followed by three more universal Colour Stick shades of earthy tones in June.
The formulas are lightly scented with notes that vary from iris and apricot accords on lips to rose notes in mascara. The house is famous for fragrances, after all, like thescent created with photography duo Inez and Vinoodh that Ffrench credits as her first introduction to Byredo. She and Gorham now choose “tongue-in-cheek” product names together, something that’s important to the line’s 360-degree sensorial experience.
Ffrench is well-versed in fantasy and reality in her own art. “People ask me what my aesthetic is or my style, and I don’t think I really have one!” she says with a laugh, referencing her projects from commercial images to more futuristic concepts. “It’s really nice to do just simple, beautiful makeup—I work in high-end luxury stuff as well, editorially, and then I do this weird stuff with musicians who want, you know, crazier things.
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