Is Spotify Making A Play For Howard Stern? CEO Daniel Ek On Why Creators Should Choose It Over SiriusXM

Asked why Stern might prefer Spotify to SiriusXM, Ek said, “I can’t really speak to Howard Stern specifically” but then expatiated on the “more and more great creators around the world that are turning to streaming service Spotify” for its scale, global reach and interactive opportunities.

“This is a global platform unlike anything else. Thirdly, the size of this platform is just huge compared to many of these platforms that may operate in just one market. So I think the combination of that interactivity and flexibility that it allows you and the global nature and scale of this platform is what excites a lot of creators to be on our platform.”

SiriusXM will announce its own latest financials Thursday morning and CEO Jim Meyer will certainly be asked, as he has at every recent earnings call and conference, what the deal is with Stern’s contract. At a media confab in June, Meyer said he plans to pick up the pace on renewal talks and “work hard” to keep the outspoken longtime host ofand dedicated Sirius XM channel, Howard 100. The “King of All Media” moved to SiriusXM from over-the-air radio in 2006.

“The relationship between Howard and myself has been great and is great right now… I trust Howard and Howard trusts me,” said Meyer, nothign that renewal talks had started late last year. “Howard’s agent and I communicate every week back and forth and I had hoped to be able to sit and do this process in person and get going. I think it is probably going to take too long to wait for a good window for that, that so I don’t see any reason why we won’t pick up the pace on those discussions.

Both companies are investing aggressively in podcasting, acquired and original. “Spotify is now going after all of audio, and that is a larger market that just music itself,” Ek said Wednesday. Podcasting was a small percentage of ad revenue but the fastest-growing piece last quarter, he said, and helps boost engagement.

im still confused wtf SiriusXM is? ive only ever seen it in some peoples cars idk so random

This must be bs right? bringbackjackie

LOL no one listens anymore

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