explores the relationships between social media use, divergent thinking, and real-life creative achievement.
In a sample of 379 undergraduates, the researchers correlated scores on a divergent thinking measure, a self-reported real-life creative achievement scale, and a smartphone addiction scale. The Alternative Uses Task was used to measure divergent thinking , in which participants are asked to generate as many alternative and creative uses for something like an ordinary brick. The Creative Achievement Questionnaire asked participants to report their creative achievements across ten areas .
The authors conclude: “We report that people who think in more creative ways tend to not actively engage in social media and are generally less addicted to their smartphones. People with real-life creative accomplishments, on the other hand, tend to be more active on social media platforms.” Lead author Joshua Upshaw noted the findings were interesting because: “it suggests that, for this sample, there may be some form of novel idea stagnation for those who are more active on social media. This could be because the input of ideas from social media for more active users are more likely to be influenced by the ideas of others.
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