Get ready to go Gaga. On July 9, Mother Monster herself, singer Lady Gaga, announced the impending launch of her beauty brand, Haus Laboratories.
The line is *super* Gaga We’re actually surprised it’s taken this long for Mother Monster to make her foray into the world of cosmetics, considering it’s such a big part of her image. Who can forget *those* 2019 Met Gala looks?Not only are the line’s bold colours and out-there designs something you wouldn’t be surprised to see Gaga rock on stage, the inspiration goes beyond just aesthetics.
As opposed to some other beauty brands of the Instagram age, Haus Labs is designed as the antithesis to the filtered, face-tuned brand of “authenticity” often found on our feeds . “They say beauty is in the eye of the beholder, but at Haus Laboratories we say beauty is how you see yourself,” Gaga declares in a voiceover. “Your glam, your expression, your artistry. We want you to love yourself. Our house, your rules.
View this post on Instagram Our tools were designed with artistry and versatility in mind to inspire endless self-expression and reinvention. @ladygagaIt’ll start with kits As most empires do, Haus Laboratories is starting small. The first launch will include kits featuring lip-colour, liner and all-over colour. They’ll be available in six different shade combinations, all for the *fairly* accessible price of $49 USD.
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