Is Hollywood Ready to Return to In-Person Movie Premieres and Screenings?

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After a weird 14 months for the film industry, Hollywood studios are attempting to navigate the eventual return of press screenings and splashy movie premieres

and Marvel’s superhero adventure “Black Widow” and Paramount’s eerie follow-up to “A Quiet Place” — that would traditionally merit swanky premieres. Yet all that’s currently on calendars is press screenings to a smattering of titles, including the Warner Bros. musical “In the Heights,” which is premiering at the Tribeca Film Festival in June, as well as Disney’s “Cruella.”

Richard Lawson, Vanity Fair’s chief critic, isn’t quite ready to return to overstuffed auditoriums. Since he’s vaccinated, though, he has eased up on the idea of socially distant watch parties and recently went to a New York City screening room to watch and review the Guy Ritchie-directed revenge thriller “Wrath of Man.”

Indeed, while working from home has been a boon for many, it could, at times, prove to be a unique test of restraint. And then there are the peculiarities that you wouldn’t know unless you’ve been sent a digital screener link that is essentially one authentication factor short of giving up naming rights to your first born child.

There’s also the technical benefits. Walsh recalls nearly falling out of her chair during her first time at the cinema since the pandemic hit. “Experiencing that booming surround sound was the most palpable difference,” she says. “It was so much more immersive.”

 

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This is surely why vaccine passports are needed to make these events safe spaces, if everyone attending press screening, junket and premiere has been tested/vaccinated it makes everyone attending feel much more confident to behave how they did at these events before lockdown

If they can get an apathetic public to care maybe.

Good luck with that.

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