Is Disney Playing For Keeps With ESPN?

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Once Disney’s cash cow, the cable giant is shedding linear subscribers while the high cost of live sports rights is hindering its transition to a direct-to-consumer future.

the conglomerate to streaming, there remains one division tightly linked to the company’s past. ESPN, once the cash cow of Disney , now finds itself caught between two business models: the direct-to-consumer future and the pay TV past.

But as the pay-TV landscape continues to shrink , some analysts think the company must be thinking about what to do next. Chapek remains tight-lipped about specifics, though in a CNBC interview after the reorganization, he suggested that the company is trying to thread a needle with the sports network.

"There is more at stake in DTC going forward" says Moody's senior vp Neil Begley."As the revenues transition away from traditional distribution such as media networks, theatrical and television licensing, and towards direct to consumer platforms such as Disney+, Hulu and ESPN+, the specific walls between how revenue is generated today and in the past break down and new ones are created that align with the new platforms.

 

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When they went political, they lost HALF of their viewership, when Fox went all in on sports, ESPN lost another 15 to 20%. Horrid Management and B Team Personalities cost them. They should have learned from CNN, what BAD Broadcasting brings.

It’s not that hard, just give us a digital subscription to your channels ESPN. It’s that simple.

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