During the last 13 weeks of 2022, beer prices at retail rose a"much higher than normal" average of 7%, according to Bump Williams Consulting of Shelton, Connecticut, which services the alcoholic beverage industry, and uses Nielsen data. Some beers including those such as Bud Light, Miller Lite, Yuengling Lager and Coors Light saw prices rise even higher – by 10% – the data suggests.
During that time period, there was also a decline in volume of beer sold. Domestic super-premium beers such as Michelob Ultra saw sales rise 0.8% throughout the year, but fell off 2.3% in the four weeks leading up to Christmas, according to Bump Williams Consulting. Similarly, sales of imported beers such as Corona and Heineken rose 4.2% in 2022, but dipped 0.5% in December.
That suggests beer shoppers may have opted to buy less beer – a six-pack or 12-pack instead of something larger – or maybe bought a cheaper brand. For instance, lower-priced"below premium" beers such as Budweiser and Miller High, malt liquor and single-serve beers saw gains in December, said Dave Williams, vice president of analytics and insight for Bump Williams Consulting.
Honestly, who care's? Other than the alcoholics, beer and liquor are a pleasure item that's likely to be the first cut when money gets tight either way.
How will we get wasted now? 🤣
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