iPhone 14 was the best-selling OLED smartphone in Q2, replacing the Pro Max model

and Samsung topped OLED panel shipments, although other vendors, such as Honor, Vivo, and Oppo, increased their market shares.

The report shows that Apple remained in first place in Q2 2023 with a 32% unit share, down from 39% in Q1 2023 due to slower growth in the 14 Pro models. Total OLED panel procurement fell 15% quarter over quarter while rising 12% yearly. Samsung had a 23% share, down from 26% in Q1 2023, as a result of a 9% Q/Q and 1% Y/Y decrease. Several brands increased unit share in Q2 2023. Those brands include Honor, with a 6% unit share, up from 3% in Q1 2023; Vivo, with a 5% unit share, up from 4% in Q1 2023; and Xiaomi, with 7.4%, up from 6.7% in Q1 2023.DSCC explains that some of these brands’ increase is due to significant quarter-over-quarter unit growth.

DSCC says the long-term forecast for OLED units, revenues, and more will be available next month. With that,will be able to report on the expectations of the iPhone 15 series as well as the iPhone 14 sales in general.

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