"You can do a lot of the wrap around consults virtually — triage, nutrition, even fertility testing at home," notes Witte. "But you can't do core obstetrics visits virtually, including the ultrasound, so pandemic or not, pregnant women still need to go to the doctor."
Health-care consulting services that help providers and other groups figure out how to make budget cuts during the pandemic will also see their business stay stable or remain unchanged, notes Pranay Kapadia, the CEO of health-tech start-up Notable, a company that helps doctors transcribe their patient visits. Some, of course, will lose business as their clients struggle and even go bankrupt.
Gebremedhin notes that any businesses that specialize in procedures that are viewed as discretionary and optional will also struggle. That might include plastic surgery or cosmetic dermatology. That are also tech companies that are geared around these in-person patient visits, which are currently still lower than normal volumes. Companies that make apps for check-ins or provide scribes for in-person visits, for instance, will likely also be hard-hit.
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