‘Introspection’ Is Key to Equitable Partnerships

With the impact of the coronavirus still being felt, one thing is certain: humanity and connection are taking precedence over simple business.

During a panel discussion, designer Mara Hoffman spoke of the trials of having to cut the size of her business by furloughing 40 percent of her employees. In a recent e-mail to customers, she highlighted the company’s 20 years in business while announcing a bombshell decision “not to produce our fall 2020 collection.”

It’s not seeking out collaborations that are driven from traditional needs, Hoffman reiterated: “Making new product isn’t the driving force for this.”In this light, collaborative impact means paying everyone fairly and re-centering the people crafting the garments, while sharing resources like sustainable materials and manufacturing know-how to create a new “sustainable paradigm.

Last January, Custom Collaborative was a recipient of the 2020 Gucci Changemakers Impact Fund and has seen brands like Eileen Fisher and Lafayette 148, and textile and clothing waste solutions like Wearable Collections and Fabscrap, as partners.

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