Interview: Sharmadean Reid, founder of The Stack World

for BeautyStack and has since rebranded and expanded the platform into The Stack World's marketplace. could no longer come to fruition due to the pandemic. With lockdowns in place, many beauty businesses around the world closed. While she was able to pivot it into The Stack World, it wasn't her original vision for the company.

"It was coming to terms with how that felt as a leader — to let go of something you were so obsessed with," she said."I had to evolve and do something different.""Coming up with the product is only half the work," Reid said."The most important thing is to think about customer acquisition." Gelman, who invested in BeautyStack in 2018, gave Reid advice on both The Stack World and navigating the world as a female entrepreneur.

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