to be watched by approximately two thirds of Danish subs during its first four weeks. Hastings confidently pronounced: “The Nextto the way in which it measures and releases data, switching to reporting on hours viewed rather than household numbers and thereby doing away with the much-derided two-minutes-equals-a-view approach.
Industry execs in the international space have repeatedly urged Netflix to adopt a similar approach to local broadcasters since the SVoD entered the mainstream and Hastings told the 2019 UK RTS Cambridge Convention that the streamer wanted to be part of [UK measurement body] Barb. While that feels some way off, this week’s news is progress.: Netflix isn’t the only streamer going hard in the international drama space.
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