Instagrammers loved one Victoria's Secret post that broke the mold — and it could reveal a comeback strategy for the struggling brand

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 48 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 51%

United States Headlines News

United States Latest News,United States Headlines

Instagrammers are celebrating a Victoria's Secret post for being more body-inclusive than its typical posts.

Instagram/Victoria's SecretInstagrammers celebrated the post for being more body-inclusive, as they perceived Palvin — who appeared in the brand's recent runway show — to be curvier than some of its other models.On Monday, Victoria's Secret posted a photograph of model Barbara Palvin to its Instagram page.

A group of Bernstein analysts, led by Jamie Merriman, was quick to point out how successful the post has been. Within two days, the post had over 780,000 likes; more than 710,000 of those were added within the first day. It ranked No. 1 of all of Victoria's Secret's 103 posts from the last month, generating 4.2 times the average number of likes, and it earned the second-highest number of comments of all posts in the last month, the analysts wrote in a note on Monday.

"While this was just one Instagram post, not even Palvin's first for the brand, and not one that actually featured a plus-sized model, it demonstrates that the customer does respond to Victoria's Secret in a positive way, and with well above average levels of engagement, when the brand is perceived to be more inclusive," they said.as its hypersexualized ads and racy runway shows have failed to resonate in the era of #MeToo.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Let me know when they lose the makeup and photoshopped posts

...........this “thick” model is Barbara Palvin who is 5’9 & 119lbs.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Eventbrite lost one-third of its value after revealing merger struggles, now trading below IPO priceEventbrite lost one-third of its value after revealing struggles with Ticketfly merger, and is now trading below its IPO price They’re fresh on NYSE. It’s way to early to make negative conclusions of the newbie company on the stock market.
Source: CNBC - 🏆 12. / 72 Read more »

GOP strategy on Omar: Let Dems struggle on their ownHouse Republicans are sitting back and letting Democrats inflict damage on themselves as they struggle to respond to the growing firestorm over Ilhan Omar gee. its almost as if the GOP thinks that not a single one of them has ever made an anti semitic or racist remark And Steve King?
Source: politico - 🏆 381. / 59 Read more »

The best strategy to recover from a stock-market bottom is one you already knowThe best strategy to recover from a stock-market bottom is one you already know (via PhilipvanDoorn) PhilipvanDoorn Everything looks easy when looking back
Source: MarketWatch - 🏆 3. / 97 Read more »

Justin Bieber asks for fans' prayers after revealing he's been 'struggling a lot'In an emotional Instagram post, Justin Bieber revealed he's 'been struggling a lot. Just feeling super disconnected and weird.' Whew, I’ll rest easier now. Hang in there, Biebs! Just eat more fiber, and you WILL poop again, my friend. Believe. Thank god he’s not facing them in reverse
Source: USATODAY - 🏆 100. / 63 Read more »

Queen's first Instagram post celebrates first computer programmer before International Women's DayThe Queen praised two computing trailblazers using a tablet at London’s Science Museum. I'm guessing her and Charles Babbage were classmates.
Source: Newsweek - 🏆 468. / 52 Read more »

Serena Williams outlasts Victoria Azarenka in one mother of a second-round matchAt one point in that first set, SerenaWilliams just stopped and stared at VictoriaAzarenka with a blank look that simply said: 'C'mon now.' BNPPO19 classless SerenaWilliams please Retire Yeah she’s a real bad ass A Beauty in Beast Mode. Love her. Haters gonna hate. SerenaWilliams
Source: USATODAY - 🏆 100. / 63 Read more »