Love & Money is a MarketWatch series looking at how money issues impact our relationships with significant others, friends and family.
“He’s the perfect example of an eye-roll profile,” O’Neill, a law clerk who lives in the Riverdale neighborhood of the Bronx, told MarketWatch. She stumbled on the profile last month while watching “Vanderpump Rules,” an L.A.-based television show about a bunch of spoiled millennials. Reality television shows like “Keeping Up with the Kardashians,” and YouTube GOOG, +1.96% influencers may be fueling this problem. O’Neill sees an increasing number of profiles like this on dating sites.
Welcome to the age of aspirational dating, where singles are selling themselves short by over-selling themselves online and, if they get past Tinder, on a first date. In millennial speak, bragging about your wealth and social status is called “flexing” or, according to Urban Dictionary, “showing off your valuables in a non-humble way.” Trying to seamlessly work it into your dating profile as part of a larger conversation is, of course, humblebragging.
‘Dating apps have become an extension of social media in terms of this attempt to curate a specific image of what you’re trying to portray about yourself.’ Some dating veterans caution against believing everything you hear. Jessie Breheim, 24, a marketing manager from St. Paul, Minn. can attest to dating someone with an inflated ego. The duo met on the dating site Plenty of Fish a little over two years ago.
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