for testing out new features that seemingly copied the format of TikTok and other social media apps, Instagram will roll back some of its changes, CEO Adam Mosseri said.
Mosseri said the app will begin to phase out the feature of a full-screen feed that was tested on a small population of Instagram users. Instagram will also scale back on the recommended content that show up on feeds, he said, though it's unclear by how much.asking the company to"make Instagram Instagram again," garnering the attention of hundreds of thousands of users, including high-profile influencers like Kylie Jenner and Kim Kardashian.
He also said he's"confident" that once the app scales down on recommendations and regroups on what consumers actually want, Instagram will"start to grow again." Mosseri posted a video to his social media on Tuesday regarding the criticism of Instagram's changes.Regardless of whether people were excited or apprehensive about the changes, Mosseri said he thinks the situation is"getting conflated" and his goal is to"untangle those things" so consumers understand the reasoning behind Instagram's decisions.
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